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How to Validate, Scale, and Outmaneuver Legacy Brands

In part 2 of this D2C playbook series, we map out the practical mechanics of lean validation, the reality of retail marg…
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D2C is an operating model, not merely a webshop

In this two-part episode, we break down why entering D2C requires a profound shift from tech-led product capacity to hum…
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Taking Back Control of Your Data Flows

In this episode, we discuss why data integrations between your online store and external systems keep breaking, and how…
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The Human Side of Account-Based Marketing (ABM)

In this episode, we get into the human side of ABM with how to engage, qualify, and build the relationships that actuall…
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From Loud to Trusted: The ABM Playbook

In this episode, we break down the first 3 phases of Account-Based Marketing and why the loudest brand in the room is no…
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GEO is not a revolution. It's a wake-up call.

In this episode, we make the case that GEO isn't a revolution, it's a reminder to do the basics right.
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Meet your host, Sander Mangel

Dive into the world of ecommerce with solutions architect and ecommerce expert, Sander Mangel. For two decades, Sander has been helping companies discover what’s possible with open-source technology. He focuses on designing smart and adaptable strategies that give businesses complete ownership of their digital systems. Sit down with him on The Open Podcast alongside founders and agency leaders as they share candid experiences and practical insights on how to grow sustainably and stay ahead in a fast-changing market.

Meet your host, Sander Mangel
Get to know us

Get to know us

We are Open Commerce, an independent consultancy specialising in digital commerce strategy, architecture and development since 2004. Our work spans the full spectrum: from strategic direction and platform selection to hands-on design, development and knowledge sharing. Whatever the challenge, we bring the expertise, the global network and the transparency to move your business forward with confidence.

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